UTM Setup

Add UTM tags to your chatbot's links, and your dashboard shows you how many times each link was clicked, where it was clicked from, and who clicked it.

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1. Filling In the Five Fields

In Reply Settings, click any supported reply type (circled in red), switch on Enable UTM Parameters, and fill in these five fields (only the first is required):

Field	What it tags	Example
utm_source＊	Which platform it's sent from	line
utm_medium	Which position or format it's clicked from	mainmenu, share_button
utm_campaign	Which campaign it belongs to	regular, summer_promo
utm_content	Which feature or asset it leads to	member_management
utm_term	The most granular breakdown (optional)	member_page

Naming rule: all lowercase, use underscores, keep terms consistent. line and LINE are counted as two different sources — don't mix them.

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2. The Trick: Same Button, Different Spots

The same Member Center button should be filled in differently depending on whether it sits in the main menu or in a campaign share flow:

Field	Main Menu version	Campaign Share version
utm_source	line	line
utm_medium	mainmenu	share_button
utm_campaign	regular	demo
utm_content	member_management	member_management
utm_term	member_page	search_points_reward

Recommended approach:

• Same destination → keep source and content the same

• Different position or campaign → change medium and campaign accordingly

Tag them this way, and your dashboard can tell how many people each entry point brought in.

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3. Where to See the Results

Go to UTM Analytics in your dashboard and start with three numbers:

• Total Clicks: total number of clicks (including repeats)

• Unique Clicks: clicks after removing the same person's repeats

• Unique Visitors: how many different people actually clicked

To compare which entry point works better → switch to the Medium dimension. To see who clicked → switch to the User Analysis tab, which drills down to individual User IDs and lets you message them directly.

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4. If You're Running GA

• MantaGO covers the click: which touchpoint drove the traffic, and who clicked

• GA covers what happens next: whether they browsed, whether they converted, how much it was worth

When the UTM naming matches on both sides, GA can work out how many of the people brought in by a given campaign actually converted.

Note: The two sides de-duplicate differently (member vs. device), so it's normal for the numbers not to match down to the digit — just watch the trend.